Coldwell Banker Among the First to Join the Real Estate Network

A message from Coldwell Banker…

We are pleased to inform you that Coldwell Banker is among the first brands to join the Real Estate Network, which was launched by Move Inc. on its ListHub site Tuesday morning. The Real Estate Network was created to extend the syndication of real estate listings to highly trafficked consumer websites operated by real estate franchisors and other industry participants. ListHub, which will operate the Real Estate Network, is the largest syndicator of real estate listings.

In addition to providing our brokers’ listings to the Real Estate Network, we also will be receiving listings from the Real Estate Network that will be published on our brand website, coldwellbanker.com.

“We view our involvement with the Real Estate Network as the next step in the evolution of our listings distribution strategy, following the spirit of the franchisor indexing rules that were considered last year,” said Michael Fischer, Chief Marketing Officer for Coldwell Banker.  “We are pleased to expand the distribution of your listings by syndication through the Real Estate Network to more prospective home buyers, and at the same time, enhance the marketing value that you provide to home sellers.”

 

Jim Gillespie says “Give Me a Break”

Via ColdwellBanker.com

Last night someone sent me a link to an article that troubled me. It’s one thing to use a negative headline to draw people in, but writers must provide a balanced article for the reader.  What really grinds my gears are articles which take a controversial position to communicate a biased opinion under the guise of ‘news.’

 

The article, The New American Dream: Rent, Don’t Buy isn’t just one of those shocking headlines; it’s two pages of doom and gloom that frankly is getting old. First of all, how can this writer say that the new American dream is to rent, when the majority of Americans, 66 percent according to Fannie Mae, consider homeownership a safe investment? Sounds to me like the American Dream is still a dream that includes homeownership. Who doesn’t daydream about a place to call home – a place that’s all their own?  A home is about more than its dollar appreciation.  It’s about the color of paint you pick for the nursery, the school district in which your children will grow up and the neighborhood movie theatre where you had your first date…and I could go on and on. When people do move it’s not just for a return on their financial investment. It could also be that they need a backyard for their dog or mom got a great new job in another area.

Plus, how many times do we all have to read an article that only has one source that represents an extreme point of view and yet it serves as an overarching example? I know homeownership isn’t for everyone, and I routinely talk about the types of buyers best suited for homeownership. But if you are someone with the financial wherewithal and have a lifestyle need, I truly believe this is the best time in my 35 years in real estate to purchase a home.

Bottom line: some of the points found within the article have been tossed around for several years and I couldn’t disagree more strongly. Study after study shows how valuable homeownership is to individuals and to our economy. A Harvard study reports that housing accounts to 18-23 percent of the country’s GDP. NAR and Nandi say that a home sale adds $60,000 into the local economy and that a local job is created every time two homes are sold. And this isn’t even taking into consideration the immeasurable emotional value found in owning a home.

I’m confident that once we are finally out of the woods of this great recession, the American Dream of homeownership will thrive as it always has — as it does for millions of Americans even today.

New Year New Home?

Via ColdwellBanker.com

It’s officially 2012 so let me start by wishing you a happy new year.  In early January, many of us are planning and setting goals for everything we want to do and achieve in the year to come.  While many people think of spring as the primetime home buying season, the winter months often offer an even greater selection, and the opportunity to settle into the new home before warmer months arrive.  If buying a house is on your “to do” list this year, now is also the time to begin preparing.

I remember when I bought my home.  There were so many things to get in order– it was confusing to decide where to begin! So, even if you plan to buy in the spring, January is a good time to get ready. Here are some tips to help you get on track to reach your 2012 home buying resolution:

  • Select a qualified and trusted real estate agent: At Coldwell Banker, we have a network of knowledgeable, trustworthy agents.  Agents understand the local market and can help you find all the information and resources you need to get started. Researching on your own is important, and using free online tools is a great way to start, but meeting with an agent will ensure you don’t miss any important steps along the way.  In fact, the next three tips were sourced from the great advice of our agents.
  • Create your “must-haves” and “nice-to-haves” list: Easier said than done, right?  But it’s next to impossible to find a first home with everything.  You’ll need to think about your lifestyle needs and prioritize the non-negotiable home accommodations, such as a bedroom for each family member, over items you may want, but not need, such as a large master suite. Everyone’s list is different, but knowing your “must-haves” in advance will help you stay focused.
  • Determine your budget: Be realistic about what is affordable. An agent can help you find comparable home prices and hone in on approximately how much the payments will be.  You should also plan to get pre-approved for a mortgage. Doing this prior to house hunting will let you know how much money you qualify for, and how much you can afford. You’ll also be able to figure out which mortgage type is best for you.
  • Identify the perfect “location, location, location”: Everyone has heard this phrase before, and while the surrounding neighborhood and home itself may improve over time, the physical location will remain the same. Determine in advance how close you would like to live to work, schools or extended family. A short commute to work, proximity to family or having easy access to highways and mass transit will often be items for your “must-haves” list.

Hope your 2012 is off to a good start. If you’re starting your home search in 2012, we’d love to hear what you’re doing to get the home search process started.

12 Ways To Sell Your House In This Market

“To buy or sell in 2012, what with Armageddon coming and all? Absent any ancient Mayan wisdom on real estate strategies, let’s just hope the real cataclysmic event in the real estate market already has passed, even if the rubble from the bubble remains.”

 

Via Business Insider…

Price it right from the get-go

The old-school strategy of real estate sellers crossing their arms and holding out for a better offer will be brushed off by most homebuyers. Consider that of the homes that took four months or more to sell in the past year, almost half of their owners accepted less than 90 percent of the asking price, according to the National Association of Realtors. For a gauge, have your agent produce the latest comparable sales including short sales and foreclosures as well as a recent summary of sales prices versus original list prices. But be wary that such information doesn’t reflect the homes that failed to sell.

Put your best footage forward

Prep, paint, stage, scrub, improve, repeat. Efforts can include caulking, plastering, planting flowers, adding potted plants, making the windows spotless, pressure washing that oily driveway, edging the walks, trimming the bushes and trees, and mending the fences. None of these is excessively capital-intensive, but when applied en masse, they say “buy me.”

Be flexible

I’m not saying bend over backward to accommodate real estate buyers. Bend forward and sideways, too. Be ready to negotiate and offer extras such as closing costs, paid property taxes, remodeling work (or a cash credit), appliances, paid condo association/homeowner association dues, a few months of mortgage payments or even seller financing. Home sellers who’ve been on the sidelines and who advised their agents to ignore offers by lowballers don’t have that luxury now. Instruct your agent to listen intently to prospective homebuyers’ misgivings about the home and adjust accordingly and immediately.

Trump your techno-fears

Hire a listing agent steeped in mobile platforms. Sellers and buyers are routinely using Facebook and other social media to sell and seek, not to mention dozens of online selling sites. Some owners are even making YouTube videos to showcase their homes, making it easier to quickly link to potential buyers via email. There’s also an abundance of smartphone apps cropping up to review real estate listings and refine searches.

Don’t fall prey

Fraudsters are targeting distressed homeowners with “deals” that can sound perfectly legit. Some offer loan modifications for upfront fees while others offer fee-based “help” in navigating government housing assistance programs, sometimes claiming they’re attorneys.

There are also con-artist “investors” compelling desperate owners to sign over their homes with quitclaim deeds in return for a typically empty promise to remain there indefinitely. Others are telling former owners they can get their homes back for a lump sum. Be forewarned: Never sign blank documents or documents with blank lines.

If you’re unsure of an offer, have an attorney or other trusted adviser look it over. Keep in mind that a law barring firms — except attorneys — from charging upfront fees for mortgage relief or mortgage modification took effect in 2011. It’s called the Mortgage Assistance Relief Services Rule.

Be flexible

I’m not saying bend over backward to accommodate real estate buyers. Bend forward and sideways, too. Be ready to negotiate and offer extras such as closing costs, paid property taxes, remodeling work (or a cash credit), appliances, paid condo association/homeowner association dues, a few months of mortgage payments or even seller financing. Home sellers who’ve been on the sidelines and who advised their agents to ignore offers by lowballers don’t have that luxury now. Instruct your agent to listen intently to prospective homebuyers’ misgivings about the home and adjust accordingly and immediately.

Trump your techno-fears

Hire a listing agent steeped in mobile platforms. Sellers and buyers are routinely using Facebook and other social media to sell and seek, not to mention dozens of online selling sites. Some owners are even making YouTube videos to showcase their homes, making it easier to quickly link to potential buyers via email. There’s also an abundance of smartphone apps cropping up to review real estate listings and refine searches.

Don’t fall prey

Fraudsters are targeting distressed homeowners with “deals” that can sound perfectly legit. Some offer loan modifications for upfront fees while others offer fee-based “help” in navigating government housing assistance programs, sometimes claiming they’re attorneys.

There are also con-artist “investors” compelling desperate owners to sign over their homes with quitclaim deeds in return for a typically empty promise to remain there indefinitely. Others are telling former owners they can get their homes back for a lump sum. Be forewarned: Never sign blank documents or documents with blank lines.

If you’re unsure of an offer, have an attorney or other trusted adviser look it over. Keep in mind that a law barring firms — except attorneys — from charging upfront fees for mortgage relief or mortgage modification took effect in 2011. It’s called the Mortgage Assistance Relief Services Rule.

Finance 101

Realize it’s harder to qualify for loans these days. Credit records are under greater scrutiny, and lenders are often demanding a 20 percent down payment and some pricing flexibility from the sellers, especially if the lender’s appraisal doesn’t reach the asking price.

Consider cash offers, even if they’re not the highest. Reject too-low offers from homebuyers gently and with encouragement, telling them they’re oh-so-close. You don’t want to give away the farm, but you don’t want to give it back to the bank either. These days, meeting halfway usually means meeting buyers on their half.

Be your own spokesperson

Agents once advised home sellers to retreat from view during showings, lest they disclose something unsavory or otherwise botch the deal. That’s changed. If you can control your ego and emotions and come off as an earnest, flexible seller, you can serve as your best spokesperson. Be ready to answer would-be buyers’ questions about the neighborhood and area schools. Be careful about making verbal promises!

Flight to quality

Worried about durability? Buyers who place a heavier focus on brick or concrete-and-steel housing may find they’re more enduring, safer and quieter.

Are you worried about sustaining value? Buy near a prestigious hospital, university, large government employer or newly vibrant central business district. These entities typically aren’t going away, and the demand for good housing around them won’t either.

Expand your buying universe

There’s still an overabundance of well-priced inventory out there, which means you needn’t immediately narrow your search to the first house you fancy. That’s especially the case with short sale homes, which can be a nightmare to close in a timely manner. There are some for-sale gems that need only a little polishing.

Shop around. Don’t dismiss foreclosures and other bank properties, pre-foreclosures, auction homes, for-sale-by-owner or lease-to-own homes. Pick at least three favorites and work from there.

‘Site unseen’ equals shortsightedness

Are you perplexed by the home valuation you did on your place on the website of a large, seemingly reputable real estate organization? Puzzled how that valuation can be 25 percent or more above or below a firsthand appraisal you’ve had done? Well, value estimates on these sites can vary widely, sometimes by hundreds of thousands of dollars, even by the admission of the companies themselves. There are way too many variables in the valuation game to give too much credence to blind, algorithm-based estimates that are impersonally calculated. Nothing beats a nuanced firsthand professional appraisal.

Expand your buyer’s due diligence

Aside from the financial details, contracts, disclosures and protections you typically tend to as you prep to buy a home, add these to the list:

  • Hire a title company to check the house for liens and tax arrearages.
  • Hire you own inspector. Don’t use the seller’s!
  • Have the inspector check for unpermitted work such as illegal room additions and garage conversions.
  • Consider the overall energy efficiency of the home with an energy audit.
  • Be sure property lines are accurate. If there’s any question, hire a land surveyor to research the original deed and to stake out the property’s lines and your neighbors’ property lines to avoid future disputes.

Make a quality-of-life due-diligence checklist

  • Go to the National Sex Offender Public Website at Nsopw.gov to search for neighborhood predators.
  • Spend some time around the neighborhood and briefly interview neighbors. Determine if there are noisy neighbors, signs of gang activity, nocturnal barking dogs, indigent lingerers, frequent loud parties and/or suspicious nighttime visits. Are there lots of rental homes? Is the block a cut-through point during rush hour? Does the school bus go past the block? Is there a restrictive homeowners association?
  • Determine what types of buildings can be constructed on vacant lots adjacent to the neighborhood. This helps avoid unpleasant future surprises. Is there constant noise from a nearby highway or busy street? Are there odors from nearby industrial plants?

Read more: http://www.bankrate.com/finance/real-estate/12-real-estate-tips-2012-1.aspx?ic_id=Top_Financial%20News%20Center_link_1#ixzz1iKWybRb5

How to Stage your Home for Sale

Via ColdwellBanker.com

With a substantial amount of homes for sale on the market, homeowners looking to put their home up for sale have a number of other home sellers to compete with. However, homeowners can gain a leg up on their competition with some low-cost home repair and redecorating projects that can significantly improve the aesthetic and value of their homes.

Look around the home

According to Inman News, some home sellers often find that by looking around their residence, they can discover areas they can easily make more appealing to prospective home buyers.

For instance, the real estate source reports one pair of home sellers in California stripped the carpet from areas of their home, which revealed nice hardwood floors underneath. These floors may be more attractive to home buyers, which can improve the home sellers’ chances to sell their residence.

Additionally, Inman News reports dated or harsh paint colors on the walls can be unappealing to some home buyers. Applying muted color paint, such as off-white, to replace these old coats could lead to more offers on one’s home for sale.

Declutter the residence

Another way in which home sellers can improve their odds of selling their property is to declutter their home. By doing so, Inman News reports they can make the home neater and cleaner, which is something many home buyers prefer to see when checking out the residence. Even personal possessions should be removed while the home is up for sale, according to the source.

Should home sellers find that they have numerous belongings they want to take out of sight during the period in which their home is on the market, Inman News reports they may want to donate or recycle items they don’t use anymore.

Real estate agents could be able to suggest places to donate unused clutter, which could yield home sellers a tax deduction, according to Inman News.

MSN Real Estate reports homeowners can also keep their possessions in their basement or attic – somewhere they can easily access them but where they aren’t as visible to potential home buyers.

Some Good Signs for the Real Estate Market

“Sales ticked up for existing homes and new homes, several real estate market indicators revealed last week, pointing to a housing market that may finally be entering recovery mode.

Via RealtorMag

In the most recent report, the Census Bureau reported that the new-home market continued its rebound, with sales of new houses once again inching up last month. New-home sales rose 1.6 percent from October to November to an annualized rate of 315,000, and sales were up nearly 10 percent compared to November 2010.

The median sales price of a new home in November was $214,100, the Census Bureau reported, and the inventory of new houses nationwide decreased to a six-month supply at the current sales pace.

“Inventories of new homes are very low: There’s nothing on the shelf, so any increase in new home sales will translate directly into new housing starts,” Bob Denk, senior economist at the National Association of Home Builders, told CNNMoney. “That means putting people back to work.”

Other recent good news for the housing market: November sales of existing homes increased 12 percent year-over-year, new-home building starts were up nearly 21 percent year-over-year, andmortgage rates reached new record lows last week, pushing housing affordability even higher.

Source: “New Home Sales Edge Up,” CNNMoney (Dec. 23, 2011)

Business Development Manager Needed on the Outer Banks

 

Seaside Vacations - www.OuterBanksVacations.com

Seaside Vacations - www.OuterBanksVacations.com

Seaside Vacations has spent the last 20 years bringing friends and families together to experience meaningful and relaxing vacations on the Outer Banks. We are currently seeking candidates for a position in Business Development who likes to work hard, meet great people, build relationships, and have some fun while doing it!

The Business Development Manager’s principle responsibility is to develop relationships with vacation rental home owners and bring quality homes into our vacation rental program through prospecting; to consult with owners on ways to increase their occupancy; and to develop and maintain referral relationships with REALTORS®, builders, vendors, and home owners.

Support duties include developing informational materials with the Marketing Department, managing our contact management system, developing an enrollment campaign, producing rental projections and lead generation sources.

Job Requirements
The candidate should possess a previous track record in sales with an understanding of the vacation rental environment.  A current North Carolina Real Estate broker’s license is a legal requirement of this position. Self-motivation, strong organizational, written, verbal and presentation skills are a must.  The work schedule will be flexible, and will include evenings and weekends. A desire to develop and maintain professional relationships is key. Must pass a criminal background and drug test.

Responsibilities include, but will not be limited to, the following:

  • Develop knowledge base to generate rental projections for new prospects as well as the Sales Department.
  • Develop a referral network from outside sales agents, contractors, insurance agents, mortgage brokers, etc.
  • Meet with prospects in person and by phone.
  • Monitor and respond to building permits and sales transfers.
  • Develop a complete familiarity with Seaside Vacations’ contract documents, business practices, policies and procedures, and competitive environment.
  • Develop direct mail campaigns with detailed follow-up.
  • Develop sales presentation for one-on-one selling encounters.
  • Develop GoTo meeting presentation for remote selling encounter.
  • Network with sales agents to retain and recruit new homeowners involved in the sales process.

Compensation
Base salary plus commission/bonus

Interested candidates should send a letter of interest and resume to calmoney@seasiderealty.com

Which Home Improvement Projects Offer the Best Returns?

“When it comes to remodeling, exterior replacement projects have routinely rewarded home owners with more bang for their buck. This year is no different: REALTORS® recently rated many exterior improvements as among the most valuable home investment projects as part of the 2011-12 Remodeling Cost vs. Value Report.”

Via RealtorMag.com

“This year’s Remodeling Cost vs. Value Report shows the value of putting your home’s best façade forward, so to speak,” said National Association of REALTORS® President Moe Veissi. “Inexpensive exterior replacement projects are not only crucial to a home’s regular upkeep, but are also expected to recoup close to 70 percent of costs. Specific exterior projects such as siding, window and door replacements are part of regular home maintenance, so many homeowners are already undertaking them. These projects also do not require expensive materials and they have the added bonus of instantly adding curb appeal.”

HouseLogic.com, NAR’s consumer Web site, includes dozens of remodeling projects, from kitchens and baths to siding replacements, which indicate the recouped value of the project based on a national average. According to the Cost vs. Value, seven of the top 10 most cost-effective projects nationally in terms of value recouped are exterior replacement projects. REALTORS® judged an upscale fiber-cement siding replacement as the project expected to return the most money, with an estimated 78 percent of costs recouped upon resale.

Two additional siding replacement projects were in the top 10, including foam-backed vinyl siding, expected to return 69.6 percent of costs, and upscale vinyl siding, expected to recoup 69.5 percent of costs. Three door replacements were also among the top exterior replacement projects. The steel entry door replacement is the least expensive project in the report, costing little more than $1,200 on average and expected to recoup 73 percent of costs.

The upscale garage door replacement jumped seven spots to number six this year, primarily due to the average cost of the project declining more than 15 percent nationally. The upscale and midrange garage door replacement projects are expected to return more than 71 percent of costs. One window replacement project — upscale vinyl — rounded out the last exterior replacement project in the top 10, expected to recoup 69.1 percent of costs.

The 2011-12 Remodeling Cost vs. Value Report compares construction costs with resale values for 35 midrange and upscale remodeling projects comprising additions, remodels, and replacements in 80 markets across the country. Data are grouped in nine U.S. regions, following the divisions established by the U.S. Census Bureau. This is the 14th consecutive year that the report, which is produced by Remodeling magazine publisher Hanley Wood LLC, was completed in cooperation with NAR.

Outer Banks Real Estate: November 2011 Update

November was an excellent month for Coldwell Banker Seaside Realty. We were number one in the MLS! Here are a few highlights from this wonderful month…

 

·We were up 17% on volume and 14% on units

· We were #2 in units with 25 closed sales.  #1 was the Auction Company (27)

· We closed over $7 million in sales and there were only 5 other firms that closed over $3 million for the month

 

Congratulations to Dawn Myhre, our November Agent of the Month, and Beth Garcia and Team, our November Listing Agents of the Month.

Residential Housing Ready to Awaken?

“After half a decade of withering sales and slumping prices, there are strong and diverse signs that the single-family housing market is poised for a rebound.”

Via Yahoo! Finance…

In some metropolitan areas, the market has bottomed, with both sales and prices on the rise and foreclosures on the decline.

This contrarian – and largely overlooked – thesis flies in the face of the persistent gloom that has nagged the industry since 2007, when the subprime crisis flared.

Industry analysts and players cite a number of reasons – some traditional (employment), others unique to the post-credit bubble era (foreclosures)  - for the long-awaited sea change. An analysis of industry and government data also support the forecast.

“It has become increasingly apparent to us that the pieces for a housing rebound next year are beginning to fall into place,” declared Barclays Capital analyst Stephen Kim in a recent note to investors.

Proponents admit that the nascent rebound could easily be derailed, but stress that after years of government efforts to support sales and prices as well as the volatile impact of foreclosures, the market has regained a measure of normalcy.

“With the exception of really hard-hit markets, the vast majority is ready to turn around,” adds Jerry Howard, president and CEO of the National Association of Home Builders, NAHB. “The Washington, D.C., area is not only ripe for recovery, they need to start building units.”

Read full Article here.