As with any industry, new technologies are changing the way we do business. The Coldwell Banker name is known for innovations in new media and developing creative customer service technologies. So there was no surprise when we were the first to fully harness the power of video in real estate listings, news and information through the Coldwell Banker On LocationSM YouTube channel.
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Research shows that 73% of people are more likely to work with a real estate agent that uses video. That being said, only 12% of agents are using video to enhance their listings or promote properties.
Michael Fischer, Coldwell Banker’s chief marketing officer, believes that with the explosion of online video viewing, consumers have come to expect a video-based experience and believes that Coldwell Banker can differentiate itself by delivering that experience to clients and potential clients.
On Location makes video the entry to the home search experience, with information about neighborhood, schools, etc. in a supporting role. In the 2+ years since On Location’s launch it has gained over 3 million visitors and had over 100K videos uploaded. A companion iPad app has recently been introduced as well.
Check out our Coldwell Banker Seaside Realty Youtube channel, CBSeasideRealty, and find out what we’ve been up to.